Product Marketing Manager (f/m/d)

Job description

Playbrush is the innovation leader in smart Oral Care in Europe and beyond.

Since 2015 we have been pioneering Smart Toothbrushes and Oral-Care-As-A-Service Subscriptions to revolutionise dental health for children, families and adults alike. Our interactive smart toothbrushes connect via Bluetooth to a smartphone or tablet. Children control mobile games with their toothbrush, and consequently get better at toothbrushing. Adults also interact and receive smart feedback via the toothbrush, so they can improve their brushing performance.

Playbrush is a startup that has received multiple millions of investment, won several awards and was recognised by the media globally. Only recently it has been acquired by the Swiss-Japanese consumer health champion Sunstar Global!

Now we are looking for an experienced and ambitious Product Marketing Manager to join our team in Vienna.


  • Own Playbrush’ customer journey from purchase to churn

  • Optimise customer retention to maximise Customer Lifetime Value

  • Manage our upsell journey to upgrade normal customers to subscription customers

  • Manage our cross-selling journey so children customers (=parents) will also start using our adult toothbrush

  • Manage our referral system to make existing customers help us grow our base of future Playbrushers

  • Work closely with our tech and marketing team to leverage all touch points with consumers (unpacking, apps, email, etc.)

  • Follow and analyse market trends to position our products

  • Develop a strategy to enhance the journey and monitor relevant KPIs


  • 2+ years of relevant work experience (e.g. working with marketing funnels)

  • Experience in a startup or scaleup environment is a strong plus

  • Experience with managing parts of the AAARRR funnel is a strong plus

  • Excellent written and verbal communication skills

  • Self-driven, organised and diligent personality

  • Strong creative mind, with eagerness to execute and learn

  • Strong interpersonal skills, ambitious and adventurous personality

  • Proficiency in German and English. Please note that we can only consider applicants who are fluent in German.

What do we offer?

  • Flexible working hours

  • Variety of perks (e.g., bonuses, trainings, lunches and free books)

  • Frequent business trips to our London-office

  • Working with an exceptional, young and international team with an open, kind and proactive atmosphere

  • Occasional team events/dinners and off-sites

  • The opportunity to become a part of one of the most exciting software startups in the consumer space (multiple award winner), which recently exited to a Global Consumer Health Champion

Market adequate remuneration. (According to Austrian law we are required to state a minimum salary for this position. The expected minimum salary for this role is EUR 40,000 gross annually. Overpayment is possible.)

We are looking forward to receiving your application!