Playbrush is the innovation leader in smart Oral Care in Europe and beyond.
Since 2015 we have been pioneering Smart Toothbrushes and Oral-Care-As-A-Service Subscriptions to revolutionise dental health for children, families and adults alike. Our interactive smart toothbrushes connect via Bluetooth to a smartphone or tablet. Children control mobile games with their toothbrush, and consequently get better at toothbrushing. Adults also interact and receive smart feedback via the toothbrush, so they can improve their brushing performance.
Playbrush is a startup that has received multiple millions of investment, won several awards and was recognised by the media globally. Only recently it has been acquired by the Swiss-Japanese consumer health champion Sunstar Global!
Now we are looking for an experienced and ambitious Product Marketing Manager to join our team in Vienna.
Own Playbrush’ customer journey from purchase to churn
Optimise customer retention to maximise Customer Lifetime Value
Manage our upsell journey to upgrade normal customers to subscription customers
Manage our cross-selling journey so children customers (=parents) will also start using our adult toothbrush
Manage our referral system to make existing customers help us grow our base of future Playbrushers
Work closely with our tech and marketing team to leverage all touch points with consumers (unpacking, apps, email, etc.)
Follow and analyse market trends to position our products
Develop a strategy to enhance the journey and monitor relevant KPIs
2+ years of relevant work experience (e.g. working with marketing funnels)
Experience in a startup or scaleup environment is a strong plus
Experience with managing parts of the AAARRR funnel is a strong plus
Excellent written and verbal communication skills
Self-driven, organised and diligent personality
Strong creative mind, with eagerness to execute and learn
Strong interpersonal skills, ambitious and adventurous personality
Proficiency in German and English. Please note that we can only consider applicants who are fluent in German.
Flexible working hours
Variety of perks (e.g., bonuses, trainings, lunches and free books)
Frequent business trips to our London-office
Working with an exceptional, young and international team with an open, kind and proactive atmosphere
Occasional team events/dinners and off-sites
The opportunity to become a part of one of the most exciting software startups in the consumer space (multiple award winner), which recently exited to a Global Consumer Health Champion
Market adequate remuneration. (According to Austrian law we are required to state a minimum salary for this position. The expected minimum salary for this role is EUR 40,000 gross annually. Overpayment is possible.)
We are looking forward to receiving your application!